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HTC 'Miami Bass Project'

For HTC's latest campaign, Director Daniel Wolfe ventured to Miami to document a street party in the back streets of Little Haiti. Cut by Tom Lindsay, it's another beauty with great dancers and some well known faces.

Director - Daniel Wolfe @ Somesuch & Co

Producer: Dougal Meese

Agency: Mother

Editor: Tom Lindsay

Shots Awards!

Boom! Paul Hardcastle is once again nominated for Best Editor at this year's Shots Awards, proudly up against some storming Editors from all over the world, with a dash of UK talent to boot... With Gavin from MacKenzie Cutler NY, Steve from Cut & Run LA , Filip from Robota, Prague, Peter from the Butchery  (now at Method) in Sydney And Joe from Final Cut and Rich from Work both in London. 

To celebrate Paul commissioned a new portrait especially.For more details click here.

Presets 'Ghosts'

A soaring anthem recently thumped through Trim HQ when LA based director Abteen Bagheri partnered with Leila Sarraf for a spot of Persian power on the Presets comeback track 'Ghosts'. The stunningly shot video features ethereal teen divers floating through the air, a powerful echo of the Olympics and homage to Leni Riefenstahl's 1930's Olympia.


Director: Abteen Bagheri
Production Company: Somesuch and Co
Producer: Tash Tan
Editor: Leila Sarraf

O2 / Nike+ 'The Circle'

Back in May we had the pleasure of working with (whatup)AG Rojas (& producer Shirley O'Connor) on a hush hush project. Now the secret is out and O2 / Nike+ have launched Priority Sports. Featuring an omnipresent blue circle and an authentic blend of cool kids and olympic athletes, AG has created something both intimate and epic. More crucialy, AG passed the Peanut test and the two became fast friends.

Director: AG Rojas @ Caviar Content

Agency: VCCP

Editor: Dominic Leung

Major Lazer 'Get Free'

As you can imagine, we hear a lot of music at Trim, but this years sweetest sounds drifted out of Tom's suite when SoMe was in town to cut Major Lazer's 'Get Free' video. Captured with SoMe's trademark "Effortless Vibes" lens, the video is a surprisingly melancholic take on Jamaican dancehall. See if you can spot Beenie  Man rocking his new Sheikh look. Right who's up for some daggering?

Director: SoMe @ Somesuch & Co.
Label: Mad Decent
Editor: Tom Lindsay

Guinness "Paint The Town Black"

Daniel Wolfe & Dominic Leung have teamed up once again, this time to tackle the rich legacy of Guinness ads. This "Wolfian" update was filmed on location in Transylvania with a cast of 350 locals and 2000kg of black goo. Beautifully shot by by André Chemetoff and energetically soundtracked by Fanfare Ciocarlia, the film tells the story of a town that paints itself black in celebration of Arthur's Day. Here we proudly present the directors cut.



Director: Daniel Wolfe @ Somesuch&Co.

Producer: Dougal Meese

Agency: Saatchi & Saatchi London

Editor: Dominic Leung

BBC Radio 1Xtra

We want a freaky double headed mini me hoodie, I'm sure you will too. Here is Gus Herdman's edit for   BBC Radio 1Xtra directed by Unknown at Passion Raw.

Director: UNKNOWN

Production Company: Passion Raw

Producer: Paul Coward
Agency: Karmarama
Editor: Gus Herman

Assasins Creed

To celebrate getting rid of the yankees on America's Independence, Paul, Gus and the Vikings pioneered together to make a beautiful cinematic bit of period patriotic slice of 4th of July pumpkin pie... mmm pumpkin pie....

Director: The Vikings

Producer: Eriks Krumins

Production Company: Friend

Agency: Sid Lee Paris

VFX: Electric Theatre

DP: Justin Brown

Editor: Paul Hardcastle

Sushi Song

Here is everyone's favourite music video pimp, Adam Buxton's second video for his telly Bug show. Directed by the lovely bubbly David Wilson and edited by Leila Sarraf.  In Adam's own words 'the most offensively racist and sexist video about Sushi ever with a kind of lardy, hairy, Ewok man in the middle." Enjoy!

Director - David Wilson

Producer - Tamsin Glasson

Production Company - Colonel Blimp

DOP - Ben Todd

Edited by Leila Sarraf

Adam Buxton v Guitar Wolf "Summertime Blues"

Here is the first of two Adam Buxton videos, directed by the one and only Garth Jennings and edited by Leila Sarraf. Commissioned by Sky Atlantic for his new BUG TV series, Adam  Buxton delivers an insane version of Eddie Cochran's Summertime Blues by Japanese punk band Guitar Wolf. Non stop, exploding, thrusting Buxton fun. Or Sutin'

Update: See Adam & Garth chatting about the video on BUG



Director: Garth Jennings

Beard and swimsuit man: Adam Buxton
Production Company: Burning Bright
Editor: Leila Sarraf

Metamorphosis by Tell No One

Ross Hallard's latest edit for the wonderful Directing duo, Tell No One, is a haunting short film based on Ovid's classical poem promoting the Titian exhibition at the National Gallery. Commissioned by Credit Suisse and featuring Anna Friel, it's a beautifully shot spot that's very bankable (couldn't help myself).

Directors: Tell No One at Skin Flicks

Producer: Chris Massey

Agency: Euro RSCG, London
Editor: Ross Hallard

Nike+ #GAMEONWORLD

Paul Hardcastle recently did his regular disappearing act to LA, whipping out a second storming Nike commercial, directed once again by his partner in crime, Adam Berg. We love Adam Berg so much that we have this beautiful painting of him framed at Trim.

oh and here's the ad:



Director: Adam Berg at Smuggler
Agency: Wieden Kennedy
Editor: Paul Hardcastle

FLYKNIT COLLECTIVE: LIGHTNESSS

The Trimmers recently got their teaching shoes on and headed down to the Nike 1948 store for a week of creative workshops with the Flyknit Collective. Alongside other Flyknit Collective innovators, ( Grace Ladoja, Charlie Dark, Tyrone Lebon & Scratcha DVA) Team Trim got busy helping the young creators cut 14 x 1 minute films exploring the theme of Lightness. The films will premier at an event in Aske Gardens in August.

Watch the Vimeo & click the links below & play spot the Trimmer.

Nike 1948: FLYKNIT COLLECTIVE: LIGHTNESSS
Interview: TRIM: CUT & PASTE
Dazed Digital interview: FILMMAKING & THE EDIT WITH TRIM

Chris Clark 'Black Stone'

The Vikings have raped and pillaged their way to Trim once more, this time for a new venture into music videos. Edited by Paul Hardcastle, the Tarkovskyesque film is a haunting, wintry tale that perfectly resonates the mournful song. Lets hope the Vikings give us some more promos.

Director: The Vikings at Friend
Editor: Paul Hardcastle

Ambrosia 'Picnic'

Who knew a talking scotch egg could freak so many people out? Dominic Leung is becoming quite good at controversy, what with his Phones4U ad and now this quirky Ambrosia spot directed by The Peloria Brothers. Best reactions can be found HERE.


Directors: The Pelorian Brothers at Blink
Agency: DARE
Editor: Dominic Leung

Dark Horses 'Radio'

The enigmatic Pierre Angelique has joint forces again with Trim's Leila Sarraf for Dark Horses' hypnotic new song 'Radio'. A visually evocative video that makes you question who is Pierre Angelique?

Director: Pierre Angelique
Producer: Scott O'Donnell
Editor: Leila Sarraf

The Italians Do Not Do It Better

Trim headed out to Mayfair for the 2012 Pret-A-Diner pop-up restaurant. Sorry, not a pop-up but a "dining experience", as stated on their website. We were greeted by a casual Giorgio Locatelli and an over-zealous front of house with a smile that reached each ear. We entered the grandiose main hall, our heads tipping up, taking in the oversized 'street art' canvases and gothic hanging things. On closer inspection, it was all a bit Camden Market meets Brick Lane on Halloween.

Sat down we dribbled with anticipation of the food to come. The menu arrived and we were presented with two 3-course options, both priced at £75, one devised by Giorgio Locatelli and one by Accursio Craparo. Oh, but what's this? 'Pimp it like an Italian', beef fillet for an extra £18. And that's weird, the dessert costs an extra £9 (so it's £75 for a 2-course menu then?). The live performance too, will cost you an extra £8. Mmmm, so what exactly is £75 covering? The miniature tuna burger, that tasted of, well just patty tuna. Or the rustic penne with red mullet- a big old 'meh'.

At the perfect moment our spirited front of house bounced over and gave us his best salesmen pitch for us to 'pimp it like an Italian', and boy was he good. Two trimmers crumbled under his bright, glistening eyes and went for the extra beef fillet option. The quality of the beef and the lamb was great, but the accompaniments and sticky plastic bottle excreted sauces made the dish feel more country pub then Michelin star. This is the kind of cooking that most people with oversized wallets and undersized tastebuds seem to be into. They think it's professional cooking, it's passion and it's a privilege. We don't, we think it's lazy and boring, and whoever is running this whole Pret-a-Diner concept is laughing his head off all the way to the bank.

It was too late, we couldn't go back, the 'Trim Hulks' were unleashed. We managed to make the nutty salesman's lower lip quiver when we told him what we really thought. His face dropped and he said he couldn't tell if we were joking or not. But then he immediately deterred the situation by going back to salesman mode, banging on about the experience. "Isn't the experience great though, such a wonderful concept, such a brilliant experience, have you ever had such an experience?", he screeched. I still don't quite understand what the "experience" was. I think he must have been referring to the experience of being robbed blind in broad daylight.

I'll leave you with a solitary positive note though, the dessert was very good.

Ready to Run?

Bob Harlow has run back to Trim, this time working with Ross Hallard and his muse Peanut on a storming Adidas campaign. A moody piece that bursts into life and accelerates into oblivion with a great track. We likey.





Director: Bob Harlow
Production Company: Somesuch & Co
Producer:Rachel Dargavel
Editor: Ross Hallard

Feel Better Energy

Dominic Leung and director Nick Gordon have come together once more for the latest uplifting EDF campaign thats got everyone cooing, because of a dancing blob. We love the ad but even more we love these youtube comments:


"That poo has the skillz to pay his edf energy bills!!"

"It's not a turd lol its a flame as its an energy ad :)"

"the cat is all like wat da fuck?? whys my shit goin past me? i left dat shit in my kitty litter :S"

"If yr feeling down just watch this ad and it makes u smile, i think im addicted to watching it lol."

"omg i love this advert ive watched it like 500 times crnt get enough of it! lol its joke want one of thoes keepon tings blud!!"

"GOD I FRICKIN LUV DIS !"

Director: Nick Gordon
Producer: Lucy Kelly
Production Company: Somesuch & Co
Agency: AMV BBDO
Creatives: Andy Booth, Jim Seath
Editor: Dominic Leung