Jake & Jarrett. Yes!

Trim has proudly been playing host to the charming east London native Jake Nava and the super cool editor Jarrett Fijal.

Jarrett flew over from LA to cut Jake's new Lucozade spot. It features uber rapper Tinie Tempah, drummer/entrepreneur Travis Barker and kick ass boxer Katie Taylor. It makes Lucozade cool again after decades of being the choice of kids wagging school and pretending to be ill in bed.

It's a dope edit as one might expect from the man that did this and this and this.

QQ.com

A while back, Paul edited this quirky little number for QQ.com- China's most popular online instant messaging service. Directed by the talented Woof Wan Bau, the ad features renowned footballer, Lionel Messi showing off his ball skills which are brilliantly mimicked by some unsuspecting folk. Who would of guessed Beijing was hiding these talented footballers!

Director: Woof Wan Bau

Prod Company: Nexus Productions
Prod Co. Producer: Patrick Duguid
Agency: Grey Advertising : Beijing
Art Director: Cheeguan, Yue
DOP: August Jakobsson

Post: Time Based Arts
Editor: Paul Hardcastle

"Super Mario Galaxy 2" for Nintendo

Let's pay homage to Super Mario Galaxy 2, Nintendo's 3D incarnation of Super Super Mario Brothers. The original was born 1985 and remained the most popular video game of all time until 2009. As a child of the 80's Trim blogger is proud to have been with Mario all the way, right back to the Donkey Kong years when computers gave us graphics like THIS.

Gus has just cut this spot featuring our favorite little intergalactic plumber . The ad was directed by Mini Vegas at nearby Nexus in Shoreditch.

Director:Mini Vegas
Editor:Gus Herdman
Producer: Luke Youngman
Production company: Nexus
Post production: Time Based Arts

Trivia- The Japanese name for Super Mario Galaxy 2 is: スーパーマリオギャラクシー2 Sūpā Mario Gyarakushī Tsū

Paul's Hornbach Cut

Paul has just cut this charming film for Hornbach Home Improvement in Germany. The film was directed Woof Wan Bau for Radical Media , and posted at Time Based Arts in Shoreditch. Everything from the whimsical art direction, to the pleasantly pinky sound track, lulls us into a warm, fuzzy place. But there's an edge to it too; it has surreal and even borderline dark undertones. We've never seen anything this magical before for a DIY shop!

Director: Woof Wan Bau

Production Company: Radical Media
Agency: Heimat, Berlin
Editor: Paul Hardcastle
Producer: Christoph Petzenhauser
Exec producer:Christiane Dressler
DOP: Jallo Faber
Creatives: Guido-Heffels, Matthias Storath
Production Designer: James Hatt
Music: Martin Landquist
Post: Time Based Arts

Ross cuts McLaren

Lewis Hamilton and Jenson Button display all the enthusiasm of little boys when they visit a McLaren storage facility jam packed full of racing cars. Director Henry Mason's use of subtle slow-mo enhances that dreamy 'can't quite belive I'm here' feeling. Ross, as ever, has delivered an effortless cut.

Director: Henry Mason

Editor: Ross Hallard

Producer: Rhun Francis

Production Company: Stink

Agency: Work Club

A Stella for Gus Please!

Mother has teamed director Agustin Alberdi with Marina and the Diamonds to create this standout spot for Stella. Gus cut this, and it seems he enjoyed himself in the process.

"It was the same team [as the last Stella job] so we had the formula cracked. The challenge was that virtually every shot had some aspect of post work that needed roughly working out in the offline. Overall it was great fun"

Director: Agustin Alberdi

Producer: Richard Fenton

Production: Company Stink

Agency Creative Team: Hermeti Balarin & Ana Balarin at Mother

Editor: Gus Herdman

Any Murray- Street Tennis

Andy Murray's not much of a talker in this piece for sports label HEAD, but he sure can hit a ball.

We love that it was all shot in our hood around Shoreditch and East London.

Director: Henry Mason Editor: Ross Hallard Producer: Rhun Francis Production Company: Stink

Visit the HEAD website here.

Tom edits Kopparberg 'Find'

Tom Lindsay's cut of Daniel Wolfe's Koppraberg commercial has a great musical energy to it. Cut to a track by band Joy Formidable the edit feels fast paced but roomy enough too. We are loving Daniel's use of black and white, and his choice of Robbie Ryan as DOP.

As usual Daniel has the casting spot on, choosing to feature people who exude something beyond the usual commercial envelope.

The ad will be playing across cinemas in the UK for the next few months.

Director: Daniel Wolfe

Producer: Tim Francis
Editor: Tom Lindsay

Agency: SAINT

Creative: Simon Labbett

Agency producer: Claudio Gorinio

Camera " Robbie Ryan

‘Dulux Walls’ edited by Paul

We're really pleased to have been involved in this great spot for Dulux, which Paul has just edited. Euro RSCG worked with director Adam Berg to create this truly community spirited piece of work as part of the Let's Colour Project. Staring real local people from around the world, including kids from a school near Trim, it resonates with genuine positivity. It took 6 months to create the film with crews shooting in Jodphur India, Paris France, Rio de Janero Brazil, and London.

We can't really sum it up any better than Contagious Magazine did:

"This is an example of a simple, truthful and deliverable idea that positively affects people's lives everyday. It makes you feel proud to see marketing that doesn't put annoying cultural pollution out there but, rather, injects a form of optimism and hope."

Directed by Adam Berg

Production Company Stink.

Post production: Glassworks.

Editing: Paul Hardcastle at Trim.

Song: Go Do by Jonsi.

Creatives: Fernanda Romano, Fabio Abram, Braulio Kuwabara at Euro RSCG.

See the blogs and community feedback

http://www.letscolourproject.com/

See pictures:

http://www.flickr.com/photos/letscolour/with/4641238729/

Barclays "Coin Spin"

Tom Lindsay has just cut this fun ad for Barclays directed by Arno Salters. We like the weird crazy set design.

Director: Arno Salters

Production Company: Stink

DOP: Will Bex

Editor: Tom Lindsay

Paul's Hundred Lovers!

Watch the cut here or the interactive version at www.diesel.com/ahundredlovers

A Hundred Lovers directed by Arno Salters

Not so long ago the idea of a music video that you could pause, rewind or fast forward as you chose was the stuff of daydreams. For a few years the term "interactive" was nebulous, and often things making that claim were lacking in...erm...interaction! But a recent spate of clever online campaigns has made the daydream a reality. From ads that feature your own face to stories that incorporate your friends, social networking coupled with creative uses of technology have upped the ante significantly.

We hope you'll agree that this interactive music video “A Hundred Lovers” for Diesel's SS10 clothing Collection is up there with the best interactive videos. Directed by Arno Salters and cut by Paul Hardcastle, it features about 400 items of clothing and 50 dancers, which you can click on to find out more about an outfit, including it's price. The video, which simultaneously acts as a promo for British musician Josep Xorto, marks a new era in using brand advertising specifically as a vehicle to launch a musician alongside the product. Based on Jean-Luc Godard’s 1964 film "Band of Outsiders" it feels distinctively New Wave and makes great use of hard jump cuts and frame cutting.

To fully appreciate it, it's best viewed on the Diesel website, where "interactive" suddenly makes complete sense.

www.diesel.com/ahundredlovers

Tom Lindsay's Lego Cut

Most of our Trim editors probably had their first Lego set in the 80's or 90's, when Lego had already been a toy staple for over 30 years. This charming spot from Nexus takes us right back to our Lego golden years.

Tom Lindsay cut this for RBG6 at Nexus, created through BBH New York. It kind of makes us want to build our own Lego town! Wonder what a Lego edit suite would look like...with a little tiny Lego Avid....?

Client: LEGO

Title: House

Length: 1 x 30sec

Agency: BBH New York

Exec. Creative Director: Kevin Roddy

Creative Team: Joakim Saul / Maja Fernqvist

Agency Producer: Orlee Tartarka

Account Manager: Neil Smith

Production Company: Nexus

Director: RBG6

Executive Producer: Cedric Gairard

Head of Production: Julia Parfitt

Producer: Luke Youngman

Production Manager: Jo Bierton

Animation: Nexus

Animators: Tobias Fouracre, Dana Behrman, Matthew Cooper

VFX Supervisor: Jerome Lionard

Director of Photography: Tristan Oliver

Editor: Tom Lindsay at Trim

Grade: Jean-Clement Soret at MPC

Sound Design: Brian Emrich

Music: APM ‘Cirque du Soleil’

Gus Herdman's Stella Spot

Stella's latest campaign is dedicated to Cannes film festival which takes place this year from the 12th to the 23rd of May. Focusing on the character Jaques D'Azur who has mysteriously disappeared, the campaign invites you to inherit his week at Cannes.

Dom edits Stella Artois "Cannes Journey"

Trim's Dominic Leung just cut this glamorous spot with HSI London director Thomas Napper. Evoking the classic allure of Cannes, from sunlit boulevards and vintage cars to the red carpet, the commercial was in fact shot in LA, before being brought back to London. The art direction, silky smooth French voiceover, and cinematic score give the ad a distinctive mid 20th century feel. The creative team behind the spot were at Mother in East London. The ad features no people or animals because it was made for the Russian market, where the depiction of both is banned from alcohol advertising.

Dom combined four shots into one seamless journey, aided by post from Prime Focus London.

Time Based Arts: Our local high-end post production house. Shoreditch.

Paul recently cut these two HP spots for directors Smith and Foulks at leading animation company Nexus Productions on Shoreditch High Street. The ad then went to Time Based Arts, our local post production friends located in the old Caretaker’s Cottage at Shoreditch Town Hall, minutes down the road.

Time Based Arts produce great work, and we love having them just around the corner. We get a good feeling when a production is born and bred in the East end.

Time Based Arts- Post Production

http://time-based-arts.com/

Nexus Productions- Animation

http://www.nexusproductions.com

Nike "Hit The Target," directed by Anthony Dickinson at Pulse films is another recent Paul cut posted at Time Based Arts. It stars Wayne Rooney as himself, and Liverpool striker Fernando Torres as futuristic VJ controlling a virtual goal post.

Trim's BTA Award Wins

Several commercials edited at Trim have picked up an array of awards at this years BTA's (that's British Television Advertising Awards, if you don't mind.)

Philips "Carousel" edited by our very own Paul Hardcastle, and directed by Adam Berg for Stink Digital, won 2 Golds, one for Best Over 90 Second Commercial, and one in the Household Appliances category. We love that there's a Household Appliances category!

Compare the Market "Jingle", also cut by Paul, won four Golds in the 10-20 Second, Financial, and New Creative Team and Series categories. Paul edited four of the commercials in this successful series, two of which also scooped Silver in the Direct Response and Financial categories.

Two spots cut by Tom Lindsay picked up Diploma awards. These were O2 "The Walk" in the Telecommunication Services category directed by Saam, and the beautiful BBC Radio 4 History Of The World "Horse" spot directed by W.I.Z.

Philips "Carousel"

Director: Adam Berg

Editor: Paul Hardcastle
Agency: Tribal DDB, Amsterdam
Production Company: Stink Digital, London
Post: Red Rum Sweden

BBC Radio 4 History Of The World "Horse"

Director: W.I.Z.

Production Company: Red Bee

Producer: Caroline Hicks

Agency: Fallon

Creative Team: Joe De Souza and Sam Walker

DoP: Dan Landin

Editor: Tom Lindsay

Telecine: Seamus at The Mill

Post: Adam and Wes at The Mill

Compare The Market- A triumph for Paul!

Compare the Market from Trim Editing on Vimeo.

Nike Air Jordan "Nightmares Never Sleep" Edited by Paul Hardcastle

Paul Hardcastle recently completed this stunning cut for Nike Air Jordan with award winning director Adam Berg at Smuggler. The agency was Wieden & Kennedy NY, a creative force that's been behind Nike for over two decades, and famously coined the iconic tag "Just Do It".

The spot was filmed in Miami and edited in Stockholm, New York and London. A major editing challenge was not being able to show whole faces of the players or revealing who the actual team are because it was acted by non NBA players. The players were also not allowed to commit a foul by actually striking eachother. Here's Paul's standout cut featuring some supernatural sporting powers.

NIKE AIR JORDAN
'Nightmares never sleep'
Director: Adam Berg
Production: Smuggler
Agency: Wieden & Kennedy NY

Location Editing. Example Uno: Madrid

Two apple boxes and some easy access bins.

Oh the glamour...!