Welcome to the Trim blog
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Paul Hardcastle recently completed this stunning cut for Nike Air Jordan with award winning director Adam Berg at Smuggler. The agency was Wieden & Kennedy NY, a creative force that's been behind Nike for over two decades, and famously coined the iconic tag "Just Do It".
The spot was filmed in Miami and edited in Stockholm, New York and London. A major editing challenge was not being able to show whole faces of the players or revealing who the actual team are because it was acted by non NBA players. The players were also not allowed to commit a foul by actually striking eachother. Here's Paul's standout cut featuring some supernatural sporting powers.
NIKE AIR JORDAN
'Nightmares never sleep'
Director: Adam Berg
Production: Smuggler
Agency: Wieden & Kennedy NY
Trim would like to welcome Peanut, the latest addition to the company. She is a 16 week old Jack Russell puppy with a passion for sticks and chewy pig's ears. Her specialist skill is reminding bleary eyed visitors to enjoy a short walk on Weavers Fields.
Jack Russells are working terriers, not historically associated with editing. They were originally bred for fox hunting in the 19th century. But Peanut is unlikely to encounter any foxes at Trim, (Unless she delves into Tom Lindsay's back catalogue and finds that W.I.Z video for Dizzee Rascal.) Peanut was adopted from Battersea Dogs Home by editor Ross Hallard who joined Trim last summer. We are very pleased to have them both around.
We think of Peanut as Trim's answer to chef Rick Stein's famous mutt Chalky (R.I.P). Here she is enjoying a tasty gourmet stick.
"Style is a simple way of saying complicated things."
The sheer glamour of being an editor is one of the trade's best kept secrets. Style in the cutting room is an integral but subtle ingredient; though rarely given it's dues, it enriches and refines the end product. Don't believe us? Well, ask yourself: Do you want to be shut in a dark room with the unsightly, the ungroomed, the downright frightening? No! Of course not! Luckily at Trim we understand that your eyes are hard working, and we try to go easy on them. With that in mind we've been having in-house haircuts courtesy of Benjamin David (www.benjamin-david-hairstylist.blogspot.com). Every single one of us. (Except Peanut the dog. That would be silly). 
While all our cuts have been a success (as always), Leila Sarraf and Gus Herdman really stand out. Leila, a budding editor and general virtuoso who's recently joined us, can be seen doing just about everything at Trim. She's likely to greet you when you arrive. And there's not much Gus can't do, as he proved recently with a standout edit for Stella Artois. We're hoping to get Leila cutting her own jobs soon too. Here they both are looking freshly coiffed.
For a brand new barnet of your own contact Benjamin David (www.benjamin-david-hairstylist.blogspot.com). Don't forget to say hi from Trim!
Two apple boxes and some easy access bins.
Oh the glamour...!
And so the year begins as the last one ended (and begun) with another fine filmic excursion for Plan B by
Daniel Wolfe. "She Said" is the second single from Plan B's upcoming release 'The Defamation of Strickland Banks', and the all singing all dancing narrative picks up from
Stay Too Long - Strickland is in court, a man accused of a crime he didn't commit. Among the familiar faces are Kaya Scodelario from Skins and Vicky McClure from This Is England.
Producer: Tim Francis
DoP: Lol Crawley
TK: Simon Bourne @ Framestore
Label: 679/Atlantic
Commissioner: Tim Nash
Saam Farahmand is finally doing a UK night of his
Video Portraits. For the last year he's been doing it pretty much everywhere else across the globe, and we're sure it'll be worth the wait. You can get tickets from
here. See you there.
