Mr. Motor Man

Paul Hardcastle doesn't possess the necessary skills to earn a driving license for 4 wheels, hence he opts for 2 wheels, riding around London on his moped showing off his shiny shoes to the undiscerning public, whilst his scarf stylishly flutters in the wind. I don't think he even likes cars, yet he's become the Trim King of car ads. They just keep on comin at him and he keeps on wheelin them out.

Here's a couple of the spots he's kept under his bonnet for a while!




Ford Grand C-Max - In Your Hands
Director: Asif Mian (1stAveMachine)
Agency: Ogilvy
Production Company: Stink
Producer: Fran Thompson
Editor: Paul Hardcastle




Infinity M Hybrid - Remember
Director: Adam Berg
Production Company: Smuggler, Los Angeles
Agency: TBWA\Chiat\Day
Producer: David Hoogenakker
DOP: Joost Van Gelder
Editor: Paul Hardcastle




Citroen - Bubble
Director: Adam Berg
Production Company: Stink, Paris
Agency:
DOP: Linus Sandgren
Editor: Paul Hardcastle




Audi A6, Manipulation
Director: Adam Berg
Production Company: Stink
Producer: Ben Croker
DP: Joost Van Gelder
Editor: Paul Hardcastle




Mercedes - Unchained
Director: Adam Berg
Production Company: Smuggler
Agency: Merkley Newman Harty
Agency Producer: Alex Kobak
Creative Director: Andy Hirsch