King of The Cutters

Woop woop, all hail 'King of the Cutters' Mr Hardcastle who has just won 'Editor of the Year' at the Shots Awards!

2011 has seen Paul cut a flurry of impressive work including brilliant ads for Talk Talk, Cravendale, Coca Cola, Ikea and the phenomenal Intel 'Chase'. He's a non-stop, ebay-addict trimming machine and that's why we love him!

Meerkat Love

Trim's had a long time love bond with the wonderful director, Darren Walsh of Passion Pictures. And our love child is Aleksandr Orlov, the weirdly charming, insurance-advertising Russian Meerkat (seriously who doesn't like him?!)

We love the Meerkat so much that three whole eager Trimmers Paul Hardcastle, Ross Hallard and Gus Herdman, were on board to cut a collection of lovely spots of Aleksandr Orlov handing out cute Meerkat toys to perplexed insurance purchasers - simples.




Director:Darren Walsh
Production Company: Passion Pictures
Producer: Russel McLean
Agency: VCCP
Creatives: Javier Romartinez, Stephen Misir
Editor: Paul Hardcastle




Director:Darren Walsh
Production Company: Passion Pictures
Producer: Russel McLean
Agency: VCCP
Creatives: Javier Romartinez, Stephen Misir
Editor: Ross Hallard




Director:Darren Walsh
Production Company: Passion Pictures
Producer: Russel McLean
Agency: VCCP
Creatives: Javier Romartinez, Stephen Misir
Editor: Gus Herdman

One Shot Wonders

An Editors dream job, some might say. A 'cut with no cut' a 'ride with no bumps' a 'baby that doesn't scream' and ' 'a boozy night with no hangover', ok maybe not quite, but you get my drift. Here's a collection of delightful one shot wonders from the past year, cut by Tom, Dominic and Paul with our lovely directors Adam Berg, Arno Salters, Kim Gehrig and Tim Hope.

We like these jobs, give us more.



If 'Pool'
Director: Adam Berg
Production Company: Camp David
Producer: Rickard Edholm
Agency: Forsman and Bodenfors
DP: Linus Sandgren
Editor: Tom Lindsay




If 'Toy'
Director: Adam Berg
Production Company: Camp David
Producer: Rickard Edholm
Agency: Forsman and Bodenfors
DP: Linus Sandgren
Editor: Tom Lindsay




Ebay 'My One For All'
Director: Arno Salters
Production Company: Stink
Producer: Swantje Rummel
DP: Olivier Cariou
Editor: Dominic Leung




New Look '100 Days of Summer'
Director: Kim Gehrig
Production Company: Somesuch & Co
Producer: Tania Kane
Agency: Mother
Editor: Dominic Leung



Mercedes 'Passing Through'
Director: Adam Berg
Production Company: Smuggler
Producer: Cory Berg
Agency: Merkley and Partners
DP: Max Malkin
Editor: Paul Hardcastle




Comcast 'Moving Rooms'
Director: Tim Hope
Production Company: Passion Pictures
Producer: Russel McLean
Agency: The Martin Agency
DP: Dan Landin
Post: MPC
Editor: Paul Hardcastle

Our Shoe Hero

Mr Hardcastle is a pervert of shoes and furniture. He spends most of his time scouring the net to feed his fetish. Stalking ebay and finding new designers to pounce on. When he's not doing this, he edits. And now some folks over at Shots Awards 2011 have nominated him for 'Editor of the Year' as well as nominating his brilliant Intel 'Chase' spot for 'Tv Commercial of the Year'.

We think he should win because he's a bloody brilliant editor with a lust for leather and lamps and that's truly something special.

Mr. Motor Man

Paul Hardcastle doesn't possess the necessary skills to earn a driving license for 4 wheels, hence he opts for 2 wheels, riding around London on his moped showing off his shiny shoes to the undiscerning public, whilst his scarf stylishly flutters in the wind. I don't think he even likes cars, yet he's become the Trim King of car ads. They just keep on comin at him and he keeps on wheelin them out.

Here's a couple of the spots he's kept under his bonnet for a while!




Ford Grand C-Max - In Your Hands
Director: Asif Mian (1stAveMachine)
Agency: Ogilvy
Production Company: Stink
Producer: Fran Thompson
Editor: Paul Hardcastle




Infinity M Hybrid - Remember
Director: Adam Berg
Production Company: Smuggler, Los Angeles
Agency: TBWA\Chiat\Day
Producer: David Hoogenakker
DOP: Joost Van Gelder
Editor: Paul Hardcastle




Citroen - Bubble
Director: Adam Berg
Production Company: Stink, Paris
Agency:
DOP: Linus Sandgren
Editor: Paul Hardcastle




Audi A6, Manipulation
Director: Adam Berg
Production Company: Stink
Producer: Ben Croker
DP: Joost Van Gelder
Editor: Paul Hardcastle




Mercedes - Unchained
Director: Adam Berg
Production Company: Smuggler
Agency: Merkley Newman Harty
Agency Producer: Alex Kobak
Creative Director: Andy Hirsch

Paul's Breakdown

Finally we can reveal the directors cut for Adam Berg's Talk Talk commercial!

Earlier this year in April, Paul Hardcastle locked himself away in his suite for two weeks and listened to 'Unchained Melody, non-stop. We wondered if he had finally cracked or if he was having some 'good time' with Demi Moore. It turned out he was cutting Adam Berg's cosy ad for Talk Talk, featuring an array of cute characers. It's a mixture of live action, stop-frame clay animation and 3D animation, to create a beautiful piece that reflects all the emotion in the original Demi Moore, Patrick Swayze scene. Kind of.




Director: Adam Berg
Production company: Stink
Producer: Ben Croker
Agency: CHI & Partners, London
Executive Creative Director: Warren Moore
Creatives: Matt Collier, Wayne Robinson
Editor: Paul Hardcastle
Post-production: Glassworks

Prada Autumn/Winter Collection

Trim was thrilled to work a second time round, on Prada's 2011 sexualy charged, futuristic Winter campaign. Dressed in their best Marks and Sparks holey jumpers and crumbly shoes, Paul Hardcastle cut the full length sensual spot whilst Leila Sarraf assisted and cut the sexy sunglasses. It was directed by the delightful James Lin and shot by none other then photographic king Steven Meisel. James even gave the trimmers lessons on how to perfect the 'seal on couch' pose, but it doesn't quite work unless you're a skinny 16 year old dressed head to toe in Prada (picture of Paul to come).

Prada Autumn/Winter 2011 Campaign

Creative Director: DJA
DOP: Steven Meisel
Editor: Paul Hardcastle

Prada Eyewear Autumn/Winter 2011

Creative Director: DJA
DOP: Steven Meisel

Editor: Leila Sarraf

Future Flames

Trim was more then happy to harbour director Jaron Albertin for 2 weeks, working on Coca Colas' Olympics campaign with Paul Hardcastle. The stunning ad features Gus Herdman's twin brother, actor Thomas Turgoose running through the London streets passing young guns and kids hanging in tree houses - the creme de la creme of the future. Beautifully shot by Rob Hardy, and expertly cut by Paul Hardcastle, Coca Cola has never looked so cool.







Director: Jaron Albertin
Production Company: Smuggler
Producer: Barty Dearden
Photography: Rob Hardy
Agency: Mother
Post Production: The Mill
Editor: Paul Hardcastle

Milk Me Brian

Paul Hardcastle's long time lovely associates, The Vikings, have done it again with this charming and imaginative ad for Cravendale, featuring a genius and rather stunning angel cow. Paul nearly got the part of the angel cow, but was rejected on the grounds of his effeminate voice. It's a little freaky, very funny and surprisingly profound..seriously 'who first thought to milk a cow?'




Directors: The Vikings
Production company: Rokkit
Agency: Wieden + Kennedy London
Creative directors: Sam Heath, Chris Groom
Creatives: Hollie Walker, Freddie Powell
Editor: Paul Hardcastle

Homo Sapiens Have Each Other

Paul recently auditioned for the part of a Neanderthal for Bacardi's latest charming ad directed by Johnny Kelly at Nexus. Sadly he was rejected on account of his massive shoe collection and so resorted to editing it instead. The colourful and cute visuals urge us to ignore the OMG's and LOL's and get back to our Homo Sapien roots, which no doubt are based on the mystical mix of Bacardi, lime and cola.

Agency: Y&R New York
Production: Nexus Productions
Director: Johnny Kelly
Production company: Nexus Productions
Art Director: James Hatt, Devon Hong
Producer: Natalie Le Berre, Tamara Lecker
Post production: Time Based Arts
Editor: Paul Hardcastle

We Won!

The Winners of Ted's Ads Worth Spreading competition have been revealed and three, yes THREE of Paul Hardcastle's ads are amongst the triumphant winners! Woop Woop for the editing shoeper man! (hehe)

The three special spots are the magical Hornbach and Heimat ad 'The Infinite House', directed by Woof Wan Bau, the superb and uplifting Dulux ad by Adam Berg and finally the recent ingenious Intel ad, 'The Chase' created by Smith & Foulkes.

Girls, Girls, Girls

Over christmas, Trim had the pleasure of messing around with five dancing girls by the names of Zuzanna, Tati, Mariacarla, Kinga and Arizona (seriously we're not making the names up). And by messing, we mean some jolly good, clean editing, 'Consequences' style (remember that game?!) by Paul Hardcastle, Dominic Leung and Leila Sarraf.

Keep you're eyes peeled, as there are more dancing prada dada videos to come!

Creative Direction: DJA

Producer: Naz Foroodian

Editors: Dominic Leung, Paul Hardcastle, Leila Sarraf

Intel 'The Chase'

Every now and then, Trim's Paul Hardcastle vanishes from Bethnal Green like a super hero/CIA agent and returns in a blink of an eye, looking slightly bedazzled and weary.

'Where did you go Paul?'

'Oh just to Prague',

'Why did you go there?'

'Oh just to cut this super cool, slick ass, action packed, extremely clever Intel ad, created by San Francisco agency, Venables Bell & Partners',

'Who directed it?'

'Those ingenious directors Smith & Foulkes at Nexus',

'Cool, can we see it?'

'Sure, but do you want to see my new shoes first?'

Agency: Venables Bell + Partners
Creative Directors: Paul Foulkes, Tyler Hampton & David Kim
Art Director: Beau Hanson,
Agency Producer: Kacey hart
Production Company: Nexus Productions
Director: Alan Smith, Adam Foulkes (Smith & Foulkes)
Producer: Tracey Cooper
Production Manager: Alistair Pratten
Animation/VFX: Nexus Production
Director of Photography: Oliver Wood @ Murtha Agency
Editor: Paul Hardcastle
Colour / Flame: James Allen & Sheldon Gardner @ Time Based Arts

Digits

Earlier this year, Paul flew out to New York New York, to edit the new Verizon Droid 2 Motorola ad, directed by long time affiliate Adam Berg.

Stylishly shot in the same location as the police headquarters seen in 'The Departed', this slick spot demonstrates how when using the new Verizon Droid phone during your weekly board meeting, your arms can turn into ultra robotic, terminator-esque limbs and your colleagues wont even blink an eye. Now if that's not a hint at the future, I don't know what is.

Director: Adam Berg

Agency - McGarry Bowen
Production Company - Smuggler
DP: Shawn Kim

Editor: Paul Hardcastle@Trim

Agghh the Weeds are Coming!

The Vikings (directors; Matt Branning and Bjorn Ruehmann) sailed across the arduous seven seas into the Trim suites (specifically Paul Hardcastle's retreat), to create the new B Movie inspired Weedol spot. Over the top acting, 50's styling and an injection of camp humour makes this ad brilliant to watch and sets a new bar as to how fun weed killer ads can actually be... without drinking it!

Directors: The Vikings

Production Company: Rokkit

Producer: Chris McBride

Art Director: Dylan Hewett

Agency: DLKW

Editor: Paul Hardcastle@Trim

How the Ikea cats changed everything for Mara Carlyle

Paul's decision to use Mara Carlyle's Pianni track on the latest Ikea ad, was initially just to set the pace for the edit. However in an unpredictable fashion, the clients actually approved it and the release of the ad consequently resurrected the dormant career of a hugely talented musician.

Ah...the powers of an Editor should never be underestimated.

Find out more in the Guardian

Happy Inside

Cats, cats, cats - thats the theme of the new brilliant Ikea ad, directed by Adam Berg with the brains of Creative agency, Mother. Edited by Trim’s Paul Hardcastle, this sweet and stylish campaign sees a 100 cats let loose in the Ikea Wembley store in London. The feline creatures run around, exploring, fighting, hiding and finally settling into a snug nestle of sleep- as you do.

“The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother.

The ad is part of a bigger campaign, which includes an online 'guess the cat's favourite furniture' competition, a 'making of' documentary and a hilarious short documentary about the somewhat crazy cat owners, edited by Trim's Gus Herdman (watch this space).

Agency: Mother, London

Creative Director: Feh Tarty

Production Company: Stink

Director: Adam Berg

DOP: Richard Stewart

Producer: Ben Croker

Post Production: Absolute

ditor: Paul Hardcastle

QQ.com

A while back, Paul edited this quirky little number for QQ.com- China's most popular online instant messaging service. Directed by the talented Woof Wan Bau, the ad features renowned footballer, Lionel Messi showing off his ball skills which are brilliantly mimicked by some unsuspecting folk. Who would of guessed Beijing was hiding these talented footballers!

Director: Woof Wan Bau

Prod Company: Nexus Productions
Prod Co. Producer: Patrick Duguid
Agency: Grey Advertising : Beijing
Art Director: Cheeguan, Yue
DOP: August Jakobsson

Post: Time Based Arts
Editor: Paul Hardcastle

Paul's Hornbach Cut

Paul has just cut this charming film for Hornbach Home Improvement in Germany. The film was directed Woof Wan Bau for Radical Media , and posted at Time Based Arts in Shoreditch. Everything from the whimsical art direction, to the pleasantly pinky sound track, lulls us into a warm, fuzzy place. But there's an edge to it too; it has surreal and even borderline dark undertones. We've never seen anything this magical before for a DIY shop!

Director: Woof Wan Bau

Production Company: Radical Media
Agency: Heimat, Berlin
Editor: Paul Hardcastle
Producer: Christoph Petzenhauser
Exec producer:Christiane Dressler
DOP: Jallo Faber
Creatives: Guido-Heffels, Matthias Storath
Production Designer: James Hatt
Music: Martin Landquist
Post: Time Based Arts

‘Dulux Walls’ edited by Paul

We're really pleased to have been involved in this great spot for Dulux, which Paul has just edited. Euro RSCG worked with director Adam Berg to create this truly community spirited piece of work as part of the Let's Colour Project. Staring real local people from around the world, including kids from a school near Trim, it resonates with genuine positivity. It took 6 months to create the film with crews shooting in Jodphur India, Paris France, Rio de Janero Brazil, and London.

We can't really sum it up any better than Contagious Magazine did:

"This is an example of a simple, truthful and deliverable idea that positively affects people's lives everyday. It makes you feel proud to see marketing that doesn't put annoying cultural pollution out there but, rather, injects a form of optimism and hope."

Directed by Adam Berg

Production Company Stink.

Post production: Glassworks.

Editing: Paul Hardcastle at Trim.

Song: Go Do by Jonsi.

Creatives: Fernanda Romano, Fabio Abram, Braulio Kuwabara at Euro RSCG.

See the blogs and community feedback

http://www.letscolourproject.com/

See pictures:

http://www.flickr.com/photos/letscolour/with/4641238729/