Welcome to the Trim blog


26 October 2010

How the Ikea cats changed everything for Mara Carlyle

Paul's decision to use Mara Carlyle's Pianni track on the latest Ikea ad, was initially just to set the pace for the edit. However in an unpredictable fashion, the clients actually approved it and the release of the ad consequently resurrected the dormant career of a hugely talented musician.

Ah...the powers of an Editor should never be underestimated.

Find out more in the Guardian