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28 September 2010

Trim's stormin this year's UK MVAs

Its that time of year again for the UK Music Video Awards and this time round its a goodun, with an impressive splattering of nominated videos edited by the Trimmers! Daniel Wolfe's trilogy of Plan B videos, edited by Tom Lindsay and Dominic Leung have received a whopping 11 nominations, including Best Editing for 'Prayin' and 'Stay Too Long'...oooh a head to head wrestle between Dom and Tom!

Also Jamie Thraves' Fanfarlo video, 'Fire Escape' edited by Trim's Ross Hallard is nominated for Best Rock Video, whilst W.I.Z's Hurts video, 'Better Than Love', edited by the mighty Tom Lindsay is up for best pop video- hoopla!

Fingers crossed and good luck guys!

Happy Inside

Cats, cats, cats - thats the theme of the new brilliant Ikea ad, directed by Adam Berg with the brains of Creative agency, Mother. Edited by Trim’s Paul Hardcastle, this sweet and stylish campaign sees a 100 cats let loose in the Ikea Wembley store in London. The feline creatures run around, exploring, fighting, hiding and finally settling into a snug nestle of sleep- as you do.

“The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother.

The ad is part of a bigger campaign, which includes an online 'guess the cat's favourite furniture' competition, a 'making of' documentary and a hilarious short documentary about the somewhat crazy cat owners, edited by Trim's Gus Herdman (watch this space).

Agency: Mother, London
Creative Director: Feh Tarty
Production Company: Stink
Director: Adam Berg
DOP: Richard Stewart
Producer: Ben Croker
Post Production: Absolute
ditor: Paul Hardcastle

24 September 2010

Bag Your Bag

The Trim bag has finally arrived! A highly functional and durable piece of unisex fashion, the Trim bag is the must have item of the season. Not only is it big enough to hold all the chaotic elements of your life, but its distinct design allows you to wear it in more ways than one. Ok, maybe only two ways- on your shoulder or in your hand...or if your slightly special like Gus you can attempt to wear it on your back.

So come on down to the Trim office to grab your new favourite bag!

21 September 2010

Albion Cafe- Local to Trim

Albion's open plan kitchen. Picture copyright Albion.

A friend who lives in Bethnal Green described Albion as "That English place selling English stuff, in England', which, in a funny way, sums it up. Albion on Boundary street serves up the best of British, with the kind of flair commonly reserved for foreign delicacy. The shop attached to the cafe sells Bovril, Marmite and porridge oats on fancy rustic displays next to freshy baked goods. The caff is the best thing about this Conran owned gaff because it really does offer tasty food at value for money. My personal fave is the cream tea for £6. Far from being a measly scone and a cuppa, this is a feast I struggled to finish despite my best efforts. Faultless scones; two of them, huge with jam, butter and cream, sat beside beautifully moist fruitcake, some amazing shortbread and a slice of perfect sponge, all washed down with a pot of tea. I say all washed down, but in truth I had to smuggle the shortbread away in my handbag for later because it was all too much. Easily enough for two and delicious.

And all this only a few minutes walk from Trim's cutting rooms....

Albion Cafe
2-4 Boundary Street, Shoreditch, London E2 7DD 020 7729 1051

Whilst you are contemplating cakes, please spare a thought for Trim's very own editor and running champ Dominic Leung, who this weekend takes on Berlin at the Marathon. No cream teas for him until after! And if you haven't had a chance to sponsor the excellent charity he's running for please take a moment to follow the link and sling him a few pennies, or better still some pounds.

09 September 2010

Dom to run Berlin Marathon!

To dispel the myth that editors are weak creatures barely capable of slithering from their desks to gab a fry-up from the local caf, Dom is running the Berlin Marathon on 26 Sept. Harriet (Baz) Cawley and Kenny Shynola will be Dom's trusty team mates. Team GB will be blazing to glory as well as raising money for heart screening for young people through the Gideon Baws Memorial Fund at CRY (Cardiac Risk in the Young). Many of you will remember our good friend Gideon who sadly died in 2008 of sudden heart failure at the age of 33.
Dom has been training hard over the past few months, most notably with local Shoreditch based running club Run Dem Crew www.rundemcrew.com. RDC is headed by the charismatic and energetic Charlie Dark; poet, musician, teacher, sportsman, there are few things this guy can't do. A motley crew of creative types who love to run, the club meet at pop up Nike store 1948 on Batemans Row every Tuesday evening. Steamed into four ability groups Cheetahs, Greyhounds, Hares and tortoises, the club is very inclusive and champions the East End's urban environment as a great running space. This is after all the land of the 2012 Olympics.
Please support Team GB by making a small donation if you can. We have surpassed our target but we'd like to aim for double as it's a great cause.

07 September 2010

E Pellicci- Our local Caf

E Pellicci has been something of an institution in the East End for over 100 years. Perhaps we are biased, it is our local after all, but we think it's probably the best caf in London. They've just reopened after their customary August family holiday in Italy, and we're hankering for a fry up.

The late, great Nevio Pellicci serving up a lovely cuppa.

Serving up proper caf fayre like a full English, gigantic omelettes, and hand cut chips, the place is always heaving with locals refuelling, passing the time of day and chatting about the football. There's also a big selection of Italian faves; the canneloni is good choice, and if you have the appetite for it you can order it with chips. Lovely. Say hello to Nev junior from us.

02 September 2010


A while back, Paul edited this quirky little number for QQ.com- China's most popular online instant messaging service. Directed by the talented Woof Wan Bau, the ad features renowned footballer, Lionel Messi showing off his ball skills which are brilliantly mimicked by some unsuspecting folk. Who would of guessed Beijing was hiding these talented footballers!

Director: Woof Wan Bau
Prod Company: Nexus Productions
Prod Co. Producer: Patrick Duguid
Agency: Grey Advertising : Beijing
Art Director: Cheeguan, Yue
DOP: August Jakobsson
Post: Time Based Arts
Editor: Paul Hardcastle

01 September 2010

Shoreditch House- Local to Trim

Ok we know this aint Miami. We know it's completely absurd to be lounging by the pool on a London rooftop sipping wine. But we don't really care because it's fun and they are always nice to us.

Shoreditch House boasts two restaurants, a bar, a spa, a gym, rooftop pool, hotel and amazing views of East London. You can probably see us from the Rooftop restaurant. Other highlights include outdoor beds (!) a secret garden, and a bowling alley you can hire for parties.

The food's not bad either. Trimblogger got stuck into a good plate full of Goats cheese ravioli the other day. I'm not going to pretend I have Leila's food critiquing skills, but I will say it was scrumalicious.

Shoreditch House is in Ebor Street, which is opposite Shoreditch Station.