She Loves Beef

Those creative folk at Wieden and Kennedy have launched a super addictive music-making app for the new Nokia N8 smart phone as part of their 'It's not technology, it's what you do with it' campaign.

To demonstrate it's potent potential, director Kim Gehrig took to the poodle parlours of Shanghai, adopting the talents of multi-coloured poodles getting pimped up like trannies. Back in blighty, Trim's Tom Lindsay took the visuals under his wing and created a loop style edit to further emboss the apps idea and reflect the looping soundtrack which was created entirely on-set using the phone! Yes that's a big loopy loopy WOW...(lets just hope iphone make their own version eh!).

Director: Kim Gehrig

Production Company: Academy Films

Agency: Wieden and Kennedy

Producer: Dom Thomas

DP: Ross McLennan

Post: MPC

Editor: Tom Lindsay@Trim

Nike Air Jordan "Nightmares Never Sleep" Edited by Paul Hardcastle

Paul Hardcastle recently completed this stunning cut for Nike Air Jordan with award winning director Adam Berg at Smuggler. The agency was Wieden & Kennedy NY, a creative force that's been behind Nike for over two decades, and famously coined the iconic tag "Just Do It".

The spot was filmed in Miami and edited in Stockholm, New York and London. A major editing challenge was not being able to show whole faces of the players or revealing who the actual team are because it was acted by non NBA players. The players were also not allowed to commit a foul by actually striking eachother. Here's Paul's standout cut featuring some supernatural sporting powers.

NIKE AIR JORDAN
'Nightmares never sleep'
Director: Adam Berg
Production: Smuggler
Agency: Wieden & Kennedy NY