Pg Tips 'Ahhh'

Following on from the oh so Christmasy 'Stocking' ad, Garth Jennings and Nick Goldsmith (Hammer and Tongs) continue their story of 'Al and Monkey' with this deeply satisfying spot. Thanks to Dom's seamless editing and rhythmic sound effects, Al and Monkey once again manage to cheer up our gormless January selves.






Director: Garth Jennings
Producer: Nick Goldsmith
Production Company: Hammer and Tongs
Creative Agency: Mother
Post: Jon Trussler and Tareq Kubaisi @ Prime Focus
Editor: Dom@ Trim Editing

Happy Inside

Cats, cats, cats - thats the theme of the new brilliant Ikea ad, directed by Adam Berg with the brains of Creative agency, Mother. Edited by Trim’s Paul Hardcastle, this sweet and stylish campaign sees a 100 cats let loose in the Ikea Wembley store in London. The feline creatures run around, exploring, fighting, hiding and finally settling into a snug nestle of sleep- as you do.

“The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother.

The ad is part of a bigger campaign, which includes an online 'guess the cat's favourite furniture' competition, a 'making of' documentary and a hilarious short documentary about the somewhat crazy cat owners, edited by Trim's Gus Herdman (watch this space).

Agency: Mother, London

Creative Director: Feh Tarty

Production Company: Stink

Director: Adam Berg

DOP: Richard Stewart

Producer: Ben Croker

Post Production: Absolute

ditor: Paul Hardcastle