100 Days of Rendering

Imagine making a salad without actually cutting any vegetables. So maybe you have to do a bit of flattening, mushing and careful arrangement to pass it off as a salad. That's my bad analogy for Dominic Leung's complex handiwork for Kim Gehrig's luscious New Look ad. With no apparent cuts, the 'camera' seamlessly pans across 30 layers of HD footage, creating a canvas of summertime girliness. Very impressive.

Director: Kim Gehrig
Production Company: Somesuch & Co Producer: Tania Kane
Creative Agency: Mother
Creatives: Brik Hedman, Julia Stenius, Sarah Byre, Stephen Led Ger-Lomas
Editor: Dominic Leung

She Loves Beef

Those creative folk at Wieden and Kennedy have launched a super addictive music-making app for the new Nokia N8 smart phone as part of their 'It's not technology, it's what you do with it' campaign.

To demonstrate it's potent potential, director Kim Gehrig took to the poodle parlours of Shanghai, adopting the talents of multi-coloured poodles getting pimped up like trannies. Back in blighty, Trim's Tom Lindsay took the visuals under his wing and created a loop style edit to further emboss the apps idea and reflect the looping soundtrack which was created entirely on-set using the phone! Yes that's a big loopy loopy WOW...(lets just hope iphone make their own version eh!).

Director: Kim Gehrig

Production Company: Academy Films

Agency: Wieden and Kennedy

Producer: Dom Thomas

DP: Ross McLennan

Post: MPC

Editor: Tom Lindsay@Trim