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10 May 2011

100 Days of Rendering

Imagine making a salad without actually cutting any vegetables. So maybe you have to do a bit of flattening, mushing and careful arrangement to pass it off as a salad. That's my bad analogy for Dominic Leung's complex handiwork for Kim Gehrig's luscious New Look ad. With no apparent cuts, the 'camera' seamlessly pans across 30 layers of HD footage, creating a canvas of summertime girliness. Very impressive.

Director: Kim Gehrig
Production Company: Somesuch & Co Producer: Tania Kane
Creative Agency: Mother

Creatives: Brik Hedman, Julia Stenius, Sarah Byre, Stephen Led Ger-Lomas

Editor: Dominic Leung