Car Smut

Last month, Ford Focus launched a global campaign to pitch their latest car with its new extraordinary technologies, like parking itself..crazy huh. It was a colossal job involving 16 edits which resulted in approximately 500 total versions for across the world! Belgium based editor Martin Leroy set up camp at Trim working alongside Ross Hallard who cut the 60" and 30" versions.

If you get off on the porny macro shots , you'll probably like to know that they were achieved by slicing cross-sections of the engine and hand cranking the individual parts! Sex.




Director: Raf Wathion
Prod Company: Rokkit Producer: Luke Jacobs
Agency: Ogilvy
Agency Producer: Kim Parrett
Creatives: Greg (Oglivy Europe), Gary & Shakey (Ogilvy Detroit)
DOP: Patrick Otten
Editors: Martin Leroy & Ross Hallard
Sound Design: Ross Hallard