We're really pleased to have been involved in this great spot for Dulux, which Paul has just edited. Euro RSCG worked with director Adam Berg to create this truly community spirited piece of work as part of the Let's Colour Project. Staring real local people from around the world, including kids from a school near Trim, it resonates with genuine positivity. It took 6 months to create the film with crews shooting in Jodphur India, Paris France, Rio de Janero Brazil, and London.
We can't really sum it up any better than Contagious Magazine did:
"This is an example of a simple, truthful and deliverable idea that positively affects people's lives everyday. It makes you feel proud to see marketing that doesn't put annoying cultural pollution out there but, rather, injects a form of optimism and hope."
Directed by Adam Berg
Production Company Stink.
Post production: Glassworks.
Editing: Paul Hardcastle at Trim.
Song: Go Do by Jonsi.
Creatives: Fernanda Romano, Fabio Abram, Braulio Kuwabara at Euro RSCG.
See the blogs and community feedback
http://www.letscolourproject.com/
See pictures:
http://www.flickr.com/photos/letscolour/with/4641238729/