Paul recently auditioned for the part of a Neanderthal for Bacardi's latest charming ad directed by Johnny Kelly at Nexus. Sadly he was rejected on account of his massive shoe collection and so resorted to editing it instead. The colourful and cute visuals urge us to ignore the OMG's and LOL's and get back to our Homo Sapien roots, which no doubt are based on the mystical mix of Bacardi, lime and cola.
Agency: Y&R New York
Production: Nexus Productions
Director: Johnny Kelly
Production company: Nexus Productions
Art Director: James Hatt, Devon Hong
Producer: Natalie Le Berre, Tamara Lecker
Post production: Time Based Arts
Editor: Paul Hardcastle
Production: Nexus Productions
Director: Johnny Kelly
Production company: Nexus Productions
Art Director: James Hatt, Devon Hong
Producer: Natalie Le Berre, Tamara Lecker
Post production: Time Based Arts
Editor: Paul Hardcastle