Pulse Of The City

Range Rover have launched a Pulse of The City project to launch their new Evoque. The project involves an iphone app (of course) that maps out your personal journey through the city, leaving you dumbfounded at the highly unexcitable generated image. The ad however is exciting. Directed by Bob Harlow, edited by Dominic Leung and shot by Steve Annis, the spot's rhythmic tempo, colourful characters and sharp sounds evoke the feel of each city beautifully. Yeeha!

Director: Bob Harlow

Production Company: Somesuch & Co
Producer: Nicky Barnes
Exec Producer: Tim Nash
Agency: The Brooklyn Brothers London

DOP: Steve Annis
Editor: Dominic Leung
Post: MPC