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03 August 2011

A Life Well Lived

Daniel Wolfe's latest gem, spans the life of San Miguel from the 1950s to present time. Shot with a variety of cameras; super 8, high 8, 35mm, 16mm and VHS C the ad is a sumptuous montage of textures and eras, characters and bottles, sunsets and venues. With a delicate and endearing cut from Tom Lindsay, the spot is a wonderful and subtle muse of Spain and its good times. Now pass me that beer.

Director: Daniel Wolfe
Production Company: Somesuch & Co
Producer: Nicky Barnes
Exec Producer: Sally Campbell
Agency: Saatchi & Saatchi
Creatives: David Goss and Ollie Wolf
DP: Robbie Ryan
Editor: Tom Lindsay