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30 August 2012

O2 / Nike+ 'The Circle'

Back in May we had the pleasure of working with (whatup)AG Rojas (& producer Shirley O'Connor) on a hush hush project. Now the secret is out and O2 / Nike+ have launched Priority Sports. Featuring an omnipresent blue circle and an authentic blend of cool kids and olympic athletes, AG has created something both intimate and epic. More crucialy, AG passed the Peanut test and the two became fast friends.

Agency: VCCP
Editor: Dominic Leung