Debbie Harry T-shirt by "House of Gods" at Start.
There's no shortage of places to buy clothes near Trim. Brick Lane, Shoreditch, Spitalfields and the top of Bethnal Green Road are heaving with small boutiques and vintage shops. But as the seasoned East End fashionista knows, these can be a bit hit and miss. You have to be careful where you spend your readies or you might a) End up dressed like the wrong Geldof sister b) Smell of vintage mothballs c) Buy something that dissolves in the washing machine. So Trim is bringing you a series of worthwhile boutiques and shops we love. We'd rather have one really great t-shirt than a whole wardrobe full of errors.
"The Fall" rocker turned mega stylist Brix Smith opened "Start" on Rivington street 8 years ago with her husband Philip Start. There's a shop for the boys and a tailors on one side of the road, and a shop for the rock chicks on the other. Stocking everything from Acne jeans and £45 T-shirts to 1K dresses there's something for most budgets. We like the fact that it's not just big name designers, as Brix supports new talent too. Don't be intimidated by the fashion credentials of the place, the staff are really incredibly nice and happy to gently assist. When it comes to helping you pick a great pair of jeans, they are masters, and will probably save you money in the long run because they get it so right. (I've had my Acne ones for 6 years and they are still going strong.) We're loving this Debbie Harry T-shirt. (£45)
To book a styling session wih Brix on a Saturday call: 020 7739 80 71
http://www.start-london.com