We trimmers lurvvve our food. And if you've ever been to our office you'll know we take our lunches seriously, always sitting around a big table together and planning our meal for the next day.
However when director Daniel Wolfe is in the house, feasting becomes momentous. Together we savagely devour huge spicy lamb chops (Taayabs), comforting beef pies (Pellicis), volcanic Szechuan dishes (Gourmet San) all followed by cermonial afternoon teas (Albion) or chased with a dirty Nandos. This whole hearted devotion to food has led Mr Wolfe to make a mouth-watering, retro food porno, cut by no other then Trim's executive feeder Leila Sarraf. A lip smacking dream job for the both of them.
Director: Daniel Wolfe
Production Company: Somesuch and Co
Producer: Tim Francis
Editor: Leila Sarraf
Welcome to the Trim blog
26 May 2011
The Raw and the Cooked
Labels: Daniel Wolfe, Food porn, Leila Sarraf
11 May 2011
Car Smut
Last month, Ford Focus launched a global campaign to pitch their latest car with its new extraordinary technologies, like parking itself..crazy huh. It was a colossal job involving 16 edits which resulted in approximately 500 total versions for across the world! Belgium based editor Martin Leroy set up camp at Trim working alongside Ross Hallard who cut the 60" and 30" versions.
If you get off on the porny macro shots , you'll probably like to know that they were achieved by slicing cross-sections of the engine and hand cranking the individual parts! Sex.
Director: Raf Wathion
Prod Company: Rokkit Producer: Luke Jacobs
Agency: Ogilvy
Agency Producer: Kim Parrett
Creatives: Greg (Oglivy Europe), Gary & Shakey (Ogilvy Detroit)
DOP: Patrick Otten
Editors: Martin Leroy & Ross Hallard
Sound Design: Ross Hallard
Labels: Ford Focus, Martin Leroy, ross hallard
10 May 2011
100 Days of Rendering
Imagine making a salad without actually cutting any vegetables. So maybe you have to do a bit of flattening, mushing and careful arrangement to pass it off as a salad. That's my bad analogy for Dominic Leung's complex handiwork for Kim Gehrig's luscious New Look ad. With no apparent cuts, the 'camera' seamlessly pans across 30 layers of HD footage, creating a canvas of summertime girliness. Very impressive.
Director: Kim Gehrig
Production Company: Somesuch & Co Producer: Tania Kane
Creative Agency: Mother
Creatives: Brik Hedman, Julia Stenius, Sarah Byre, Stephen Led Ger-Lomas
Editor: Dominic Leung
Labels: Dominic Leung, Kim Gehrig, Somesuch and Co
Jake & Jarrett. Yes!
Trim has proudly been playing host to the charming east London native Jake Nava and the super cool editor Jarrett Fijal.
Labels: Commercial, Jake Nava, Jarrett Fijal