Ideas, Ideas, Ideas

Walter Stern recently directed this colourful spot for Dutch Financial Institution, Rabobank, or rather 'rob a bank' as we like to call it at Trim.

It was shot in China, Germany and the Netherlands, lit by award winning DP Marcel Zyskind and deftly cut by Tom Lindsay. The piece is a playful orchestration of lights, creating an arresting visual feast. Mmm good idea.







Director: Walter Stern
Production Company: Academy Films
Producer: Dominic Thomas
Editor: Tom Lindsay

The Corner Rooms

Earlier this week, the few trimmers that weren't masquerading around Europe or having an MRI scan, decided to relish a quiet day , make like the french and actually go out for a three course lunch and maybe even drink some wine...gasp.

The chosen destination was London's latest top secret restaurant 'The Corner Rooms', headed by Portuguese chef Nuno Mendes. It's hidden away in the shadows of Mendes's first London restaurant, Viajante (probably the most controversial restaurant to have opened last year) in the austere, beautiful and according to Leila, haunted Bethnal Green Town Hall Hotel.

There's no website, no phone and no reservations. The only evidence of it's existence is a lonely facebook page. This is the first reason why this place is great. The second reason is that the menu is short, 3 starters, 4 mains and 3 desserts. Third reason, is the price. Compared to the eye opening prices at Viajante, eating at The Corner Room feels like you've just found a £50 note on the pavement. Without wine, £20 for 3 courses of simple yet exceptionally executed dishes leaves you laughing at the fools next door.

We fell into silence at the feet of a super rich poached egg starter served with asparagus and pop in your mouth tapioca balls. Iron levels were raised with a hunk of lamb encrusted with macacadamia nuts and miso, that bled beautifully into the new potatoes. A satisfying loin of park was partnered with sweet scrapings of fried portugese bread. Two very different desserts were chocolate cake scattered like a painting with peanut butter ice cream, caramel, fudge, mousse and lemon cream. This was seriously good. A second more unusual dessert was a herby granita, totted with goats cheese blobs, blueberries, toasted brioche and minimal caramel. It tasted like a perfectly plotted summer garden. Our only issue at The Corner Room was the sloooow service. Problem being that there only appeared to be one chef to start with, and then as the room filled I guess more were nabbed from Viajante, hooray!

We left, bellies full, feeling smug and a tiny bit bitter that the french do this all the time. I guess we will just have to make a more conscious effort to seize the quiet days and luxuriate ourselves in the E2 eating opportunities.

Go to Corner Rooms before the prices go up and a phone line is put in.

(The Iceman) Come To Harm

Here for your visual pleasure is the trailer for Borkur Sigthorsson's upcoming short film Come To Harm. Edited at Trim earlier this year by Tom Lindsay and Ross Hallard,

The film tells the story of Stefan (Björn Thors), whose life descends into turmoil, when he senses an intruder in his home and panic quickly turns to grim determination.

As usual, Borkur's skillfull characterisation and fantastic photography ignites the film and leaves you hanging on the edge of your seat!

Director: Borkur Sigthorsson
Editor: Ross Hallard and Tom Lindsay

The Raw and the Cooked

We trimmers lurvvve our food. And if you've ever been to our office you'll know we take our lunches seriously, always sitting around a big table together and planning our meal for the next day.

However when director Daniel Wolfe is in the house, feasting becomes momentous. Together we savagely devour huge spicy lamb chops (Taayabs), comforting beef pies (Pellicis), volcanic Szechuan dishes (Gourmet San) all followed by cermonial afternoon teas (Albion) or chased with a dirty Nandos. This whole hearted devotion to food has led Mr Wolfe to make a mouth-watering, retro food porno, cut by no other then Trim's executive feeder Leila Sarraf. A lip smacking dream job for the both of them.







Director: Daniel Wolfe
Production Company: Somesuch and Co
Producer: Tim Francis
Editor: Leila Sarraf

Car Smut

Last month, Ford Focus launched a global campaign to pitch their latest car with its new extraordinary technologies, like parking itself..crazy huh. It was a colossal job involving 16 edits which resulted in approximately 500 total versions for across the world! Belgium based editor Martin Leroy set up camp at Trim working alongside Ross Hallard who cut the 60" and 30" versions.

If you get off on the porny macro shots , you'll probably like to know that they were achieved by slicing cross-sections of the engine and hand cranking the individual parts! Sex.




Director: Raf Wathion
Prod Company: Rokkit Producer: Luke Jacobs
Agency: Ogilvy
Agency Producer: Kim Parrett
Creatives: Greg (Oglivy Europe), Gary & Shakey (Ogilvy Detroit)
DOP: Patrick Otten
Editors: Martin Leroy & Ross Hallard
Sound Design: Ross Hallard

100 Days of Rendering

Imagine making a salad without actually cutting any vegetables. So maybe you have to do a bit of flattening, mushing and careful arrangement to pass it off as a salad. That's my bad analogy for Dominic Leung's complex handiwork for Kim Gehrig's luscious New Look ad. With no apparent cuts, the 'camera' seamlessly pans across 30 layers of HD footage, creating a canvas of summertime girliness. Very impressive.

Director: Kim Gehrig
Production Company: Somesuch & Co Producer: Tania Kane
Creative Agency: Mother
Creatives: Brik Hedman, Julia Stenius, Sarah Byre, Stephen Led Ger-Lomas
Editor: Dominic Leung

Jake & Jarrett. Yes!

Trim has proudly been playing host to the charming east London native Jake Nava and the super cool editor Jarrett Fijal.

Jarrett flew over from LA to cut Jake's new Lucozade spot. It features uber rapper Tinie Tempah, drummer/entrepreneur Travis Barker and kick ass boxer Katie Taylor. It makes Lucozade cool again after decades of being the choice of kids wagging school and pretending to be ill in bed.

It's a dope edit as one might expect from the man that did this and this and this.