Trim's Dominic Leung just cut this glamorous spot with HSI London director Thomas Napper. Evoking the classic allure of Cannes, from sunlit boulevards and vintage cars to the red carpet, the commercial was in fact shot in LA, before being brought back to London. The art direction, silky smooth French voiceover, and cinematic score give the ad a distinctive mid 20th century feel. The creative team behind the spot were at Mother in East London. The ad features no people or animals because it was made for the Russian market, where the depiction of both is banned from alcohol advertising.
Dom combined four shots into one seamless journey, aided by post from Prime Focus London.