Welcome to the Trim blog
27 April 2011
D&AD Noms!
26 April 2011
Absolut Dalston
Long time Trim affiliate, Saam Farahamand will be bringing together music, art, dance and film, to create a truly arresting piece of work this Friday in Dalston for the Land of Kings shenanigan! If you don't go check it out, you're a loser.
19 April 2011
Homo Sapiens Have Each Other
Paul recently auditioned for the part of a Neanderthal for Bacardi's latest charming ad directed by Johnny Kelly at Nexus. Sadly he was rejected on account of his massive shoe collection and so resorted to editing it instead. The colourful and cute visuals urge us to ignore the OMG's and LOL's and get back to our Homo Sapien roots, which no doubt are based on the mystical mix of Bacardi, lime and cola.
Production: Nexus Productions
Director: Johnny Kelly
Production company: Nexus Productions
Art Director: James Hatt, Devon Hong
Producer: Natalie Le Berre, Tamara Lecker
Post production: Time Based Arts
Editor: Paul Hardcastle
Labels: Nexus, Paul Hardcastle
14 April 2011
Trim in Majorca
Ross Hallard's editing milieu was perked up recently when he was flown out to the stunning Porto Pollenca in Majorca (miles away from the condom/grenadine saturation of Magaluf) to watch bikini clad supermodels hop about limblessly. As always he kept his professional stance and focused his sun blurred eyes on his laptop screen in order to cut several spots for German fashion brand, OTTO's Spring/Summer collection. Watch this space for the final ads!
Labels: Editing perks, ross hallard
Pulse Of The City
Range Rover have launched a Pulse of The City project to launch their new Evoque. The project involves an iphone app (of course) that maps out your personal journey through the city, leaving you dumbfounded at the highly unexcitable generated image. The ad however is exciting. Directed by Bob Harlow, edited by Dominic Leung and shot by Steve Annis, the spot's rhythmic tempo, colourful characters and sharp sounds evoke the feel of each city beautifully. Yeeha!
Producer: Nicky Barnes
Exec Producer: Tim Nash
Agency: The Brooklyn Brothers London
Editor: Dominic Leung
Post: MPC
Labels: Dominic Leung, Somesuch and Co
13 April 2011
Wolfe and the Royal Wedding
For Daniel Wolfe's latest commerical, he turned his attention to the talents of three Corgis dogs to promote the new Freeview HD. Wolfe injected the dogs with a dose of Royal Wedding merriment, sending them on an eager journey across the countryside towards the dwellings of London to meet their fellow Corgi friends, so they can all sit round together and watch the Royal Wedding in full HD, rather then the shitty normal res that people in the country are subjected to. As always with Mr Wolfe's work, it's shot beautifully with a retro tinge creating a brilliantly British chunk of summertime anticipation.
Producer: Sally Campbell
Production Manager: Tim Francis
Dop: Lol Crawley
Editor: Tom lindsay
Telecine: Simon Bounre at Framestore
Sound: Wave
Labels: Daniel Wolfe, Tom Lindsay